Dreaming of extreme wealth? A surprising YouTube personality recently demonstrated how he legally outpaced Tesla and SpaceX CEO Elon Musk to become the world’s richest individual, albeit for a mere seven minutes. His captivating YouTube video, boldly captioned ‘Come at me Elon’, unveils the ingenious, yet legally complex, method he employed.
UK-based YouTuber Max Fosh, with a subscriber base of 645,000, publicly asserted his temporary status as the globe’s wealthiest person for approximately seven minutes. During this brief period, his reported net worth was nearly double that of tech mogul Elon Musk. This remarkable feat was achieved by establishing a company cleverly named “Unlimited Money Limited.”
Fosh strategically identified and utilized a peculiar market capitalization loophole within the UK’s company registration framework. This allowed him, or potentially anyone establishing a new company, to achieve a staggering valuation for a short duration. However, he acknowledged that prolonging this financial illusion would inevitably lead to accusations of fraud from UK authorities.
UK Company Formation: A Simple Process
Fosh meticulously established “Unlimited Money Ltd” from the ground up. He humorously designated the company’s primary activity as the manufacturing of “farinaceous” products, including macaroni, noodles, and couscous, admitting he wasn’t entirely sure what “farinaceous” truly meant but that it fulfilled the company’s legal description.
Upon successful company registration, Fosh strategically allocated 10 billion shares to his new business venture. As he articulated in his YouTube video, his plan was straightforward: “If I created and registered a company with 10 billion shares, and then sold one of those shares for 50 pounds, that would legally value my company at 500 billion pounds, thus making me the richest man in the world, absolutely decimating my nearest rival Elon Musk.” This innovative approach leveraged a legal technicality to achieve a massive, albeit temporary, company valuation.
With 10 billion shares ready for issuance, Fosh set up a makeshift “shop” on a bustling London street. Dressed sharply in a suit, tie, and glasses, he positioned two chairs and a table, eagerly seeking initial investors for his burgeoning enterprise. However, he quickly discovered the significant challenge of attracting investors, noting, “Despite my energetic pitch, the no’s kept on coming.”


Persistence paid off when Fosh finally persuaded a woman passing by to purchase a single share for £50. When he curiously asked her why she chose to invest in “Unlimited Money Ltd,” she simply responded, “On a whim, I feel like it’s meant to be, and I’ll get something from it eventually.”
With the crucial share sale completed, Fosh’s next step was to present his company’s paperwork to a professional valuation advisor. The following day, he dispatched the documents, eagerly anticipating the assessment that would “decide his fate.”
Approximately two weeks later, the long-awaited response arrived from the valuation advisor. With palpable excitement, Fosh read the letter: “Given the range of information provided to us, the market cap of Unlimited Money Limited has been assessed at 500 billion pounds.” This official valuation momentarily confirmed his audacious claim.
Max Fosh: Briefly the World’s Richest Man with Unlimited Money Ltd.
Fosh’s triumph was fleeting, lasting precisely seven minutes. The very same letter from the valuation advisor contained a critical caveat: “Due to lack of revenue activity, there is a high likelihood that you are being accused of fraudulent activity. It is the reason we highly recommend Unlimited Money Limited is dissolved as a matter of urgency.” Faced with potential legal repercussions, Fosh immediately moved to dissolve the company, ensuring he avoided any charges of fraud.
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Following the advisor’s urgent recommendation, Fosh successfully located the woman who had purchased the pivotal share. After obtaining her consent, he proceeded to formally dissolve Unlimited Money Limited.
And so, this extraordinary financial experiment concluded.
For those wondering about the motivation behind such an elaborate stunt, the outcome speaks for itself: Fosh’s YouTube video documenting his journey garnered an impressive 1.2 million views, accumulating 83,000 likes and not a single dislike, proving the immense entertainment value of his unusual venture.
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